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WEEKLY HOME DELIVERIES NOW AVAILABLE TO SELECTED AREAS! WEEKLY HOME DELIVERIES NOW AVAILABLE TO SELECTED AREAS!

Our Mission

TO INSPIRE A FOOD CULTURE THAT NURTURES OUR HEALTH, OUR FAMILIES, OUR SENSE OF COMMUNITY AND THE EARTH.

WHAT WE DO

"Wholefoods are more than just food. They are the key to transforming the world." Roxanne McLean

We specialise in providing unique access to beautiful wholefoods that inspires and enables you to live in a more fulfilling way: for your health, your family, your community and the environment. We are changing the way you do food.

SEE INSIDE OUR STORE

SEE OUR SPEAKING EVENTS

LEARN ABOUT FRESHBOX

OUR CORE FOCUS

We don't just specialise in wholefoods,
we aim to raise the bar within the food industry.

Keep It Natural & Simple

Naturally simple is always naturally better. We source our wholefoods as direct from the farmer as possible. By bypassing stages in the food system we can eliminate the unnecessary additives and waste. We focus on what's really important: our wholefoods.

Keep It Safe, Fresh, Transparent

By sourcing direct and bypassing stages of the food system we are able to offer fresher, higher quality wholefoods. We prioritise legal compliance and the highest food safety standards. Visible disclosure of all ingredients, origins and production dates is of utmost priority.

Keep It Responsible & Ethical

We look to uphold, support and encourage the most responsible and ethical food systems and we expect the same of our suppliers. Our suppliers are those that voluntarily agree to our responsible and ethical sourcing standards.

Keep It Diverse & Versatile

To maximise nutritional balance and preserve biodiversity our range of wholefoods is diverse and varied according to regions, seasons and nutritional profiles. Understanding the versatility of wholefoods extends their use to our homes, eliminating the need for unnatural chemicals.

Keep It In The Community

We believe in the benefit of circular economies and the power of hand-ups and not hand-outs. We look to combine the two and far as possible to source locally and pass on any excess to those that can extract value from it

Keep Increasing Access

Access and knowledge combined are power. One can only do so much without the other. We endeavour to continually share our knowledge and product range so more can make positive choices for their health, community and environment

INTRODUCING FRESHBOX

As part of our mission to rethink our food system we are strong believers that simpler food, done right, can feed you and someone in need at the same time. FreshBox is our NPO that supplies weekly variety boxes of fresh produce to subscribers throughout Durban. Each box subscribed donates fresh fruit to children at risk of malnutrition via our social work partners, Ithema Lethu. See our video for more details on how it works. If you are also Hungry To Help visit our FreshBox Website for more info and to subscribe.

HOW IT ALL BEGAN

Started by one women from the food manufacturing industry who became frustrated with how things worked. Over time she realised she wasn't the only one that desperately wanted an alternative food shopping experience - the kind of place people dreamed to shop as a family for beautiful wholefoods, that empowered the farmers they came from and limited the unnecessary additives and waste. A place where you could also learn about the versatility, uses and benefits of natural wholefoods from passionate and knowledgable people!

As a food procurement specialist, she combined her skills with food safety and marketing expertise of other like-minded women to create something that met the needs of those wanting more out of the food industry. Together they give it their all in the hope their customers can have a truly inspirational shopping experience, that has a positive influence on their health, family, local communities, and the environment. This is how Founder Foods was born.

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OUR FEARLESS LEADER

Roxanne McLean is the driving force behind Founder Foods in South Africa. After years of experience as a buyer and supply chain specialist within food and consumer goods manufacturing she now uses her knowledge and experience to showcase the benefits of natural foods as a means to live a simpler and more naturally fulfilling life. "There is a natural solution to all our consumption needs and challenges. When we redefine what natural foods can do for us we realise it's not just food - it really is a tool to transform our lives in the most fulfilling and unexpected way." In a world of excess, clutter, stress and disconnect, returning to natural simplicity is The Natural Movement." Learn more about Roxanne's Story here. If you are interested in chatting to Roxanne about speaking engagements and opportunities to work together just contact us.